SSL, also known as Secure Sockets Layer, is a technology that helps in making an encrypted connection between the host server and the customer’s browser. Having an SSL Security Certificate is a must for all e-commerce sites and online stores since it enables customers to make online transactions in a seamless and secure manner. Since the encrypted connection is a private one between you and your customer, it prevents data tampering and data forgery. Most businesses prefer to encrypt all the pages of their website. However, a few host servers encrypt only the payment and checkout pages.
Need for SSL Certificate
SSL Encryption helps your customers to make secure online transactions, thereby enhancing customer confidence in your products and services. Since the encrypted connection between both is private, the customer is confident enough to upload his or her personal and financial details.
This added security feature helps your business retain those visitors who otherwise would have gone to your competitors. It is a fact that inadequate security measures scare away customers. It also reflects very poorly on your brand and creates a negative impact on the customers mind.
Choosing the best from amongst various SSL Security Certificate Providers will help in enhancing the overall security of your website. The best providers offer strong encryption levels, preferably 128 bit or 256 bit. They provide security certificates issued only by trusted companies. Further, Most SSL providers offer a free reassurance policy along with installation. They provide 24×7 technical support and at the same time make it easy for you to renew the certificate on a yearly basis. Finally, this certificate enables customers to shop in peace when visiting your website.
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